Thinking big!

Thinking big!

Recently I completed a project for Scripture Union to create their stand at the Hand in Hand conference in Eastbourne. SU had secured a large, but strangely laid out space in the conference venue, called the Floral Bistro. They wanted this to be a flexible stand and seminar venue, both promoting SU’s various ministries and hosting seminars throughout the conference.

Working with Jim at Dodo and Co, based in Newport Pagnell, we had to design for a space which we hadn’t seen and for which we had no accurate measurements! What was clear though was that the space was large and pull-up banners just wouldn’t be up to the task. In addition, how were we going to pull together the four or five different strands of activity SU wanted to promote without losing a strong brand identity?

SU wanted to use a vine-leaf design used on some previous marketing materials and this proved to be the unifying factor of the design and layout. We assigned each of the ministry strands a product and gave each product a ‘logo’ (something from the product design). These then featured on the leaves of five free-standing vines, guiding people to different parts of the space. We came across some vinyl banners produced by Nimlok, which measured 2.5m x 2.5m, and decided to go BIG.

Six of these banners, together with the free-standing vines, created the visual impact the space demanded. Coloured table cloths and stickers pulled the space together creating a welcoming and friendly environment. Some even declared it the best stand they had worked on!

We had to overcome some issues (the graphics were so large that we had to hire a bigger vehicle to transport them and we had an unexpected limit placed on us for seminar attendance), but these were solved by a resourceful team working on the stand.

In the end, this was a hugely enjoyable, if unexpected, project to work on. I’d love to do more – want an exhibition stand space creating?!

SU stand entranceThe vertical vineGiveaway packs