Renewal and redevelopment of existing products or services

Get an outside perspective on a longstanding resource

You might offer a product or service that has been around for a while – a longstanding journal or magazine for example. It might be your flagship or your old faithful, but every so often these need refreshing or even rethinking completely. If you want fresh ideas, concepts that come from an outside perspective, then Creative Daydream can help you grasp and develop those. Sometimes being too close to a product can mean it’s difficult to step back and see things from a different angle. Hiring Creative Daydream can help you get a new perspective on a grand old resource.

It’s Your Move

It's your move coverThis product, launched in 2000 for young people moving from primary to secondary school, had been incredibly successful. But by the late 2000s, the content of the book was becoming old fashioned and the design dated. So, we undertook a wholesale revision of the content, replacing much of the old-fashioned features with more current activities. The resulting product garnered much praise from customers and should see it last a good few years more in the market.